Company News, Marketing News

Gillette Signs All-Star Shortstop Derek Jeter

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By: TOM BRANNA

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For more than a decade, Derek Jeter has comfortably wielded a glove and bat for the New York Yankees. Now, he’s going to pitch—for Gillette, that is. The New York Yankees captain and All-Star shortstop is the newest Gillette Champions ambassador. Mr. Jeter will be integrated into Gillette brand programs in North America and will be leveraged through multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions, point of sale materials and online and public r...

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